TxGAP Engage
TxGAP Engage brings graduate enrollment professionals together through free, virtual professional development designed to be accessible to colleagues across Texas and beyond. Join us to learn, share ideas, and connect with others in the field. Sessions are open to everyone, with recordings available exclusively to TxGAP members.
-
Presentation Title: Strengthening Brand Identity at the College & Department Level
Presenters: Maya McMillian, M.Ed. & Alyssa Overbey, M.Ed. (UNT Health Fort Worth, Texas College of Osteopathic Medicine - Department of Public Health)
Description: Brand awareness does not happen through a single channel. For programs that are still building recognition, a coordinated approach that blends community-based recruitment outreach with strategic digital marketing can significantly increase visibility. This session highlights how consistent in-person engagement, paired with intentional online strategy, can reinforce program identity and improve prospective student familiarity. Participants will explore strategies for aligning outreach with your digital presence to strengthen awareness across multiple spaces.Recording and slide deck available in the TxGAP Member Portal.
-
Presentation Title:
Presenters:
Description: -
-