2025 TxGAP GEM Conference Schedule

General Sessions (GS)

GS 1: From Boomers to Zoomers: How Generations Shape Work, Consumerism, and Culture
Abstract: From Boomers to Zoomers: How Generations Shape Work, Consumerism, and Culture examines how generational shifts influence trust in higher education, marketing strategies, and institutional priorities. This presentation explores evolving perceptions of higher education across generations and how Baylor University adapts its marketing, enrollment strategies, and curriculum development to meet shifting expectations. By understanding these generational dynamics, institutions can refine their outreach and academic offerings to stay relevant in a changing landscape.
Presenter(s): Victor Lopez, Baylor University Assistant Director for Professional Education | TxGAP President

GS 2: The Content Multiplier Method: Do Less. Launch More.
Abstract: This session will demonstrate why you need a deep content strategy – beyond traditional news, PR, and program information - and how developing one content asset or repository can multiply to provide 10+ high impact marketing materials across digital and print channels. None of us have time to create brand new content for every need, so why not build efficiency and maximize your ROI from the assets you already (or should) have? Attendees will walk away with an understanding of the value of deep content creation paired with a sound strategy for appropriate target audiences, channels, and distribution.
Presenter(s): DIrect Development

GS 3: Leveraging AI to Individualize the Student Experience
Abstract: Explore how leveraging AI can help build an innovative model for student enrollment, meeting students where they are, and maximizing their expectations to enhance the student experience. This session will provide insights, data, and case studies, and a three-point plan to help institutions leverage AI to improve yield and retention.
Presenter(s): Jeff Yacup, QS Regional Director of Client Partnership

Concurrent Sessions (More are being added daily)

Topic: Confidence Matters: New, Actionable Insights to Improve Enrollment Predictability
Abstract: New data from over 600 colleges and universities highlights the impact of prospective student confidence on their likelihood to apply, enroll, and succeed in their academic journey. Discover how leading institutions are transforming the prospective student experience through smarter peer connections and cutting-edge technology, creating personalized interactions that boost yield and strengthen enrollment conversion rates. Attendees will gain access to unparalleled enrollment intelligence and actionable insights, equipping higher ed leaders to drive funnel conversion, increase yield, and enhance enrollment predictability.
Presenter(s): Vinny Petracca

Topic: What motivates graduate students? Looking beyond achievement to connection. 
Abstract: What truly motivates graduate students? Is it a sense of belonging? A desire for a better future? A job promotion? In this session, we will dive into research on the psychological drivers behind decision making and how these factors impact motivation for degree attainment, needs, and even institutional choice. 
Presenter(s): Elizabeth Rawlings, Selected Insights

Topic: Navigating Conflict, Building Relationships, and Managing Up
Abstract: In this interactive session, we will explore essential strategies for handling tough conversations and building relationships within higher education. By understanding communication your communication styles and others, you can better tailor your approach to your supervisor, peers, and key stakeholders. Through real-world examples and discussions, we'll highlight the importance of effective communication, collaboration, and relationship building to achieve professional success, especially when managing up or down. We'll share practical tools to help you approach tough conversations and navigate conflict through the lens of management. This session will use live surveys and small group discussions to engage and problem-solve real-life situations and conflicts.
Presenter(s): Amy Trakimas, Massachusetts College of Pharmacy and Health Sciences

Topic: Empowering Graduate Students: Fostering Ownership in International Travel Experiences
Abstract: Texas A&M's Professional MBA and MS Business programs have increased student attention, engagement, and ownership of international trips using some straightforward techniques during preparation and travel.
Presenter(s): Deborah Mann, Texas A&M University

Topic: Elevating Engagement: Innovative Marketing and Recruitment Strategies for Working Professional Graduate Programs
Abstract: As the landscape of higher education evolves, so do the needs and expectations of working professionals seeking graduate programs. This proposal explores cutting-edge marketing and recruitment strategies tailored to attract, engage, and retain this unique demographic. By leveraging digital platforms, personalized outreach, and community-driven initiatives, institutions can enhance their visibility and appeal to busy professionals balancing career growth with academic aspirations.
Presenter(s): Regan Metoyer-Peterson, Texas A&M University Mays Business School

Topic: Employability: The Ultimate Outcome of Student Success
Abstract: The views of graduates, the very recipients of employability development, are not well understood. Research often examines academic institution and employer views on student career readiness, but the student perception is many times ignored.  Understanding their perspectives is crucial, as gaps between graduates and employers, in terms of necessary employability skills, could lead to unemployment or underemployment (Tymon, 2013). Bridging the gap between student perceptions and employer expectations requires concerted efforts from higher education institutions. This proposal seeks to explore a students perception on their perceptions of their ability to be ready for the transition from academia to the workforce.  It is important to determine what factors are perceived to be important in this process to ensure that the graduate feels prepared.
Presenter(s): Angie Dunn, Texas A&M University

Topic: The Social Construction of the Graduate Student Experience: Harnessing the Powers of Language and Defined Institutional Values
Abstract: The Graduate Admissions team has been working on collaborating with other offices to improve the graduate student onboarding experience, which has historically suffered from a lack of intentionality and a perception of division between offices. The university has recently established new core values: connection, commitment, compassion, and courage. This presentation will share the current status and outcomes of a values-driven, social constructionist approach to improving the graduate student onboarding experience. Areas of application will include communication with students, other offices, and the community.
Presenter(s): Whitney Dennis, Texas Wesleyan University

Topic: Academic Advising & Time Poverty: How to Help Our Students Low on Time
Abstract: Time poverty is a phenomenon where individuals feel that they lack leisure time after fulfilling their paid and unpaid labor obligations (Vickery, 1977). In my presentation, I will go over the main themes and signs of time poverty and give research-backed recommendations on how advisors can help students that are struggling with their higher education goals due to time poverty.
Presenter(s): Savannah Sanders, Texas A&M University

Topic: Born To Lead: How To Climb the Leadership Ladder in Higher Education
Abstract: This session will provide insight as we discuss how to climb the ladder of success in higher education leadership.
Presenter(s): Dr. John Smith Jr, Tougaloo College

Topic: The Power of Labor Market Data: Shaping Graduate Programs for Career-Driven Students
Abstract: Today’s graduate students are looking for more than just a degree—they want programs that lead to real career opportunities. By leveraging labor market data, institutions can design curricula that align with industry needs, incorporate in-demand skills, and use strategic language to attract career-focused professionals. This session will explore how integrating workforce insights into program development and marketing enhances student outcomes, strengthens enrollment, and ensures graduates are well-equipped for success in a rapidly evolving job market. Join us to discover how data-driven strategies can transform graduate education and enrollment management!
Presenter(s): Victor Lopez, Baylor University

Topic: Making the most out of your Recruiting Budget
Abstract: In this session, join for an interactive discussion on how to get the most out of your recruiting activities. This will include dialogue putting together your recruitment calendar, building coalitions on campus for support, creating your communication flows, and using data to inform your strategy overall. First had examples will be shared from the University of Texas at Dallas Erik Jonsson School of Engineering & Computer Science and QS Quacquarelli Symonds.
Presenter(s): Jeff Yacup & Shaunte Alvarez-Minor