TxGAP Events
The Grad Enrollment Playbook for Google & AI Search Behavior
Date: October 22, 2025
Time: 12:00-1:00 PM
Speakers: Tony Fraga, CEO and Kirby Wilson, Senior Optimization Strategist of Direct Development
Zoom Link
Description: The way prospective graduate students search for programs and make enrollment decisions has fundamentally changed. Traditional SEO tactics that focus on ranking “blue links” aren’t enough to reach and resonate with today’s digitally savvy prospects. Students are relying on new sources of information and expecting faster, clearer, and more detailed answers. This session will explore how graduate enrollment managers must evolve their content strategies to meet these changes. We’ll dive into how content optimization now goes beyond keywords and metadata and requires a deep understanding of AI-powered discovery, including:
Texas Graduate & Professional School Virtual Fair
Hosted by TxGAP and CareerEco
The TxGAP Virtual Graduate & Professional School Fair is on October 23, 2025 and February 25, 2026, from 11:00 AM - 3:00 PM CT, and we are invite all students interested in attending graduate school to participate.
The online event is FREE to all prospective students, alumni, and jobseekers in Texas & beyond interested in learning more about graduate and professional programs. This is a great opportunity to explore your college options and ask questions and receive answers in real-time..
Event Schedule:
Register now to secure your spot!
All institutions that are interested in participating can sign up here.
Texas Swing Calendar
If you have an event that needs to be added to the calendar, contact Amanda McSween, Chair TACRAO Graduate & Professional Schools Committee, at amanda.mcsween@ttuhsc.edu
Past Events
Webinar: What Motivates Graduate Students? Looking Beyond Achievements to Connection
Speaker: Elizabeth Rawlings, Owner of Selected Insights LLC
Description: What truly motivates graduate students? Is it a sense of belonging? A desire for a better future? A job promotion? In this session, we will delve into research on the psychological drivers behind decision-making and how these factors influence motivation for degree attainment, needs, and even institutional choice.