TxGAP Elevate brings graduate enrollment professionals together through free, virtual professional development designed to be accessible to colleagues across Texas and beyond. Join us to learn, share ideas, and connect with others in the field. Sessions are open to everyone, with recordings available exclusively to TxGAP members.

Connect. Learn. Elevate.

TxGAP Elevate

Presentation Title: Strengthening Brand Identity at the College & Department Level

Presenters: Maya McMillian, M.Ed. & Alyssa Overbey, M.Ed. (UNT Health Fort Worth, Texas College of Osteopathic Medicine - Department of Public Health)

Description: Brand awareness does not happen through a single channel. For programs that are still building recognition, a coordinated approach that blends community-based recruitment outreach with strategic digital marketing can significantly increase visibility. This session highlights how consistent in-person engagement, paired with intentional online strategy, can reinforce program identity and improve prospective student familiarity. Participants will explore strategies for aligning outreach with your digital presence to strengthen awareness across multiple spaces.
Recording and slide deck available in the TxGAP Member Portal.
Presentation Title: The 5 Spots You're Losing Prospective Students and How to Fix Them

Presenters: Pat Gomez & Mark Cunningham, Direct Develompent

Description: Brought to you by our TxGAP GEM sponsor, Direct Development. Your enrollment funnel probably has more leaks than you think. Prospective students are searching, watching, browsing, and filling out forms today in ways that look nothing like they did even two years ago, and if your strategy hasn't caught up, you're losing them at points you might not even be tracking. In this webinar, we'll walk through the five places grad programs most often lose prospective students, and what to do about each one.
Register Here: https://zoom.us/meeting/register/r8kDIBSFRKeHCiw_XXnpzQ
More info coming soon!
More info coming soon!